Google is providing a range of free certifications and digital badges through its online learning platforms, Skillshop and Google Cloud Skills Boost. These programs aim to help individuals enhance their skills in various Google technologies and products, and gain recognition for their expertise.

Google Skillshop focuses on Google's advertising and marketing tools, offering training programs for various Google services, including:

• Google Ads
• Google Analytics
• Google Marketing Platform

By completing the courses and assessments on Skillshop, users can earn certifications that validate their proficiency in these areas.

Google Cloud Skills Boost is designed for individuals seeking to develop cloud computing skills. The platform provides:

• On-demand courses
• Hands-on labs
• Skill badges

These skill badges recognize an individual's expertise in specific Google Cloud technologies and their ability to apply those skills in practical scenarios.

These free certifications and badges from Google can help individuals:

• Demonstrate their knowledge and skills to potential employers
• Advance their careers in digital marketing and cloud computing
• Stay up-to-date with the latest Google technologies

For the most current information on available certifications and badges, please visit the Google Skillshop and Google Cloud Skills Boost websites. Google Skillshop (https://skillshop.withgoogle.com/) Google Cloud Skills Boost (https://cloudskillsboost.google.com/)