Dream Sports to Invest ₹426 Crore in Cricbuzz and Willow TV to Enhance Cricket Fan Experience

Dream Sports, the parent company of Dream11, will invest ₹426 crore (around $50 million) in Cricbuzz and Willow TV, both owned by Times Internet, acquiring a minority stake.

• The investment aims to enhance the global cricket fan experience through improved content, technology, and commerce integration.
• CEO Harsh Jain stated the mission is to "Make Sports Better".
• The vision includes more engaging fan interactions, interactive streaming, and integrated commerce.
• Dream Sports plans to leverage its large user base and tech expertise alongside Cricbuzz's extensive reach and Willow TV's broadcasting capabilities.
• The deal is advised by Avendus Capital and marks a step toward building a comprehensive digital ecosystem for cricket enthusiasts.